My name is Florence Hart. I’m the co-founder and creative director of SQSP, a quarterly magazine that provides insight into the psychology of fashion.
I’m currently available for consulting engagements.
I’m based in Berlin, but most likely in the window seat of an airplane right now.
After graduating with a degree in fashion design, I spent several years creating collections for prominent houses. Over time, I became more fascinated with the wearer than the clothes themselves and returned to university to earn an additional degree in human psychology.
SQSP
A quarterly investigation into the psychology of fashion, with an even split between academic and cultural inquiry. Our latest issue covers the new generation of avant-garde luxury brands emerging from South Korea.
Emerging Markets
I help established brands understand new audiences in emerging markets, with a special focus on shifting definitions of luxury in rapidly modernizing economies.
Color Forecasting
I’ve conducted numerous color studies for major fashion houses to help predict palettes for seasonal collections. I have contacts with research organizations in over forty countries to deliver a truly international perspective.
Today, I consult for a variety of international brands and am a frequent lecturer at conferences and continuing education programs. I’m also writing a book on the psychology of color, to be published next year.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore.
Clothing by Lauren Winter & CUERO&MØR